Marketing – Page 4
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NewsConsumer trust cannot be bought
As consumers, we have grown savvy to adverts. We would rather trust the opinion of someone like us, someone who has ‘tried and tested’ the product and tell us whether it works or if it’s worth the purchase price.
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A picture is worth 60,000 words - why visuals are so important
The increased influence of digital and social media platforms in recent years means we now live in a world where communication is increasingly visual – think emojis, GIFs and video calling writes Kate O''Sullivan.
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The changing role of social media in communications
With the development of social media channels, businesses now have the chance for direct communication with their customers in real time. We take a look at how companies are using social platforms as their primary method for communication, writes Kate O''Sullivan.
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Are you ready for GDPR?
The EU’s General Data Protection Regulation (GDPR) comes into effect on May 25 2018 and it holds significant implications for marketing.
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Writing a winning award entry
Winning a prestigious award and even securing a nomination can be used as a fantastic new business tool, writes Kate O''Sullivan. Awards increase your credibility, the company’s profile and lift team morale.
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The importance of digital PR
Whilst generating print coverage remains an important part of any PR campaign, securing online coverage in the form of a digital PR campaign offers many significant benefits to businesses, writes Kate O''Sullivan.
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2017 – the year of video?
Video is quickly becoming most people’s preferred method of media consumption, writes Kate O''Sullivan. With more than 3.25 billion (yes, billion) hours of YouTube video watched in just a single month and in excess of a billion individual visitors to the site, it is easy to see why more businesses ...
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How to work with a communications agency for a product launch
Whether launching a new product to market or updating existing product lines, successful and targeted communication at the right time with your key audiences is essential, writes Kate O''Sullivan.
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How to maximise exhibitions using social media
If you’re exhibiting at a show, its important to have social media platforms and content schedules ready. Here’s a quick social media check list to help navigate your way to a productive show season, writes Kate O''Sullivan, MD at ADPR.
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How to get that five star review
If you need convincing on why third party review sites matter - research has revealed that 92% of customers use reviews from sites like Trip Advisor or Trust Pilot to help them make purchasing decisions. Trip Advisor alone reaches 350 million unique visitors a month and sees 200 new contributions ...
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Sponsorship - more than just a logo?
All eyes have been on Ben Ainslie and the Landrover BAR team as they’ve prepared to compete in the America’s Cup and as a result their sponsors are also in the spotlight says Kate O''Sullivan, MD ADPR.
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Agency woes
Have you ever had a bad experience with an advertising or design agency? Robin Petherbridge of Creative Partners reveals some of the tricks of the trade gleaned from 25 years creating campaigns for the marine industry.
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Show don't tell
Marketing Communications Robin Petherbridge of Creative Partners reveals some of the tricks of the trade gleaned from 25 years creating campaigns for the marine industry.
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Shrinking Magazines
Yachting Monthly''s June issue had an interesting letter from a reader expressing disappointment at its ''diminished value'' having shrunk from 200 pages in 2006 to 100 pages today.
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Keep it legal
Product endorsements in blogs and social media have become highly influential in consumers'' buying decisions. So it''s understandable that businesses are keen to get in on the act and influence input to these channels.
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More bang for your buck
There are various ways of getting good deals from your advertising spend, by leveraging it to enhance your public relations.
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Show and tell
Exhibiting at an exhibition costs a considerable sum, so it''s as well to make sure you get your money''s worth.
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Something new
For many the start of the year means dusting off those marketing plans and trying to think of what you can do this year that you haven’t tried before.
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More than one show...
It’s show season and by the time this comes into print METS will be behind us and other shows will be looming around Europe.
