Marketing – Page 5

  • Robin Petherbridge of Creative Partners reveals some of the tricks of the trade gleaned from 25 years creating campaigns for the marine industry
    News

    Vive La Difference

    2015-10-20T16:46:00Z

    When you''re up against a bigger, stronger competitor in your sector, it can be tricky deciding on a marketing strategy.

  • CLEAR
    News

    Photography

    2015-09-22T17:46:00Z

    We often harp on about how to get your stories into the press. But it’s not just the words that count, it’s the images too.

  • Robin Petherbridge of Creative Partners reveals some of the tricks of the trade gleaned from 25 years creating campaigns for the marine industry
    News

    Which logo?

    2015-08-26T15:29:00Z

    There inevitably comes a time when you begin to feel that some element of your marketing communications needs refreshing.

  • Matt Johnson of Clearline Communications on how to get the message out
    News

    Nothing to say?

    2015-07-29T08:49:00Z

    Maintaining a profile in the industry media is not always easy, particularly for those smaller companies that have a single product or long term project.

  • Robin Petherbridge of Creative Partners reveals some of the tricks of the trade gleaned from 25 years creating campaigns for the marine industry
    News

    Visual impact

    2015-06-27T16:24:00Z

    The active boating public probably has little time for Twitter.

  • Marina Johnson of Clearline Communications on how to get the message out
    News

    The next 5 years...

    2015-05-24T06:40:00Z

    What does the next five years hold for the boating industry, now that the elections and the uncertainty of who will be governing the UK are over?

  • Mkt Comms
    News

    Mobile search rankings

    2015-05-23T17:37:00Z

    Having a mobile friendly website has just become a whole lot more important.

  • Matt Johnson
    News

    Boat shows - hindrance or help?

    2015-05-23T17:35:00Z

    We’re just back from the Dubai Boat Show, having not been there for some years.

  • Mkt Comms
    News

    Benefit checks

    2015-03-10T17:24:00Z

    A few years back we did some marketing research for a well known British builder of powerboats.

  • CLEAR Marina
    News

    Is your website newsworthy?

    2015-03-10T17:22:00Z

    Are you using your website effectively for good public relations practice? Most companies have a ‘News’ section, but is it working properly for you?

  • Robin Petherbridge of Creative Partners reveals some of the tricks of the trade gleaned from 25 years creating campaigns for the marine industry
    News

    Little acorns

    2015-01-26T08:43:00Z

    It is 20 years ago this January that we launched the Creative Partners agency.

  • Marina Johnson of Clearline Communications on how to get the message out
    News

    Planning for 2015

    2014-12-10T10:32:00Z

    Marketing planning for 2015 is well underway for most companies in the marine trade. The all important spring sales period is not far away, and for companies planning to exhibit at London or Dusseldorf it’s all pretty much done – or it should be.

  • Robin Petherbridge of Creative Partners reveals some of the tricks of the trade gleaned from 25 years creating campaigns for the marine industry
    News

    The next MBM

    2014-11-11T12:34:00Z

    The closure of ‘Motor Boats Monthly’ may be my fault. Singing the praises of traditional printed media in my July column was possibly the kiss of death.

  • Matt Johnson of Clearline Communications on how to get the message out
    News

    Standing out

    2014-10-17T14:52:00Z

    Standing out from the crowd can often be something of a challenge, and nowhere is this more apparent than at the Monaco Yacht Show.

  • Robin Petherbridge of Creative Partners reveals some of the tricks of the trade gleaned from 25 years creating campaigns for the marine industry
    News

    Web faux pas

    2014-09-11T09:23:00Z

    There is much discussion in the media about how M&S’s new £150m website appears to have lost them 8% of sales.

  • Marina Johnson of Clearline Communications on how to get the message out
    News

    The Twittersphere

    2014-08-19T10:47:00Z

    The Twittersphere is alive, kicking and here to stay.

  • Robin Petherbridge of Creative Partners reveals some of the tricks of the trade gleaned from 25 years creating campaigns for the marine industry
    News

    Digital media

    2014-07-23T16:14:00Z

    The many forms of digital media have transformed the marketing landscape.

  • Robin Petherbridge of Creative Partners reveals some of the tricks of the trade gleaned from over 25 years creating campaigns for the marine industry
    News

    Word power

    2014-06-25T15:20:00Z

    I was already considering discussing copywriting this month when I saw a passage in a brochure from one of Britain''s top yacht builders declaring that its latest model would "never fail to disappoint".

  • Marina Johnson of Clearline Communications on how to get the message out
    News

    Summer’s over…

    2014-06-25T15:18:00Z

    The summer’s nearly over! For those of you who have enjoyed a whole weekend of warm English weather so far, that might sound a bit alarming.

  • CLEAR Matt
    News

    Social media overload?

    2014-04-10T12:07:00Z

    In the beginning there was Facebook. Actually that’s not true, it just feels like it.