Marketing – Page 6
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NewsContent marketing
Content Marketing is all the rage at the moment. Advocates claim it''s a new and better alternative to traditional marketing whose effectiveness is declining.
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Adapt and survive
You probably know what happens if you open a marketing email designed for a laptop on your mobile.
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Show Business
Good to see the London Boat Show has a new logo. For me, the old one with its Eastenders-inspired graphic of the Thames didn''t exactly capture what boating is all about.
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You’re as good as your writing
This was the title of a recent blog posted on the Harvard Business Review network – the go-to place for all business wisdom.
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Sales v marketing
Whenever I''m invited to an advertising briefing and introduced to a ''head of sales and marketing'' my heart tends to sink. I''ve yet to meet the person who can truly wear both hats equally well.
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Too many cooks
Imagine a boat designed by a committee, where each member is responsible for a different part of it and everyone is invited to make alterations to anyone else''s part. Heath Robinson would have a field day!
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New term starts
With the Southampton Boat Show only a few weeks away, September always feels like the beginning of a new school term.
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Basic rules
Some basic rules make sure that the press release you are about to send out will get published in the UK or world media.
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Digital direct mail
Email marketing, or electronic direct mail (eDM) is now one of the most powerful tools in your marketing toolkit. Like all marketing communications, its effectiveness depends entirely on how well it''s done.
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PR is about reputation
Public relations isn’t just about what you send to the press. It’s about what people think of your company.
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Jam tomorrow
It has often been said, and it''s well worth repeating, that there is no better opportunity to increase your market share than a recession.
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Broader PR sells more
Many manufacturing companies consider their public relations function is about sending out a press release so that their consumers will read about their products and services in the media.
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Prepare for takeoff!
Vestas Sailrocket 2''s astounding 70mph dash to snatch the world speed sailing record could be one of the best things to happen to the marine industry since the invention of windsurfing.
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One press release is not enough
Sending out a single press release is not a quick fix to making your company’s fortune.
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Press release rules
The boat show season upon us once again (not that it ever really stops for those attending events overseas).
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Imperfect pitch
The £14m it cost Virgin to tender for the west coast rail franchise is a sobering reminder of the financial commitment involved in pitching for business.
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Support at boat shows
It’s the time of year again when marine manufacturers and distributors are planning for the forthcoming boat show season.
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Keeping up appearances
The reason an Ad in ‘Vogue’ will convey a very different message from the same Ad published in ‘Woman''s Weekly’, is due to the phenomenon identified by Marshall McLuhan when he wrote: "The medium is the message".
