Helly partners with America’s Cup team

The new insulation is based on Lifa fibre technology fused together with PrimaLoft fibres The new insulation is based on Lifa fibre technology fused together with PrimaLoft fibres
Industry Database

Helly Hansen has partnered with New York Yacht Club American Magic, the US challenger for the next America’s Cup.

The two will work together to create sailing apparel with maximum performance in mind, while supporting the US-based team’s identity.

“Helly Hansen’s history in creating performance apparel for the world’s sailing professionals is second to none,” said Paul Stoneham, Helly Hansen CEO. “Every fabric, seam, panel and zipper makes a difference in enabling crews to execute their responsibilities to perfection on deck in such a fast-paced environment.

“It’s an honour for our brand to work with the American Magic team to help them achieve their dream to bring the cup home.”


Helly is involved in providing gear to several sectors including the ski industry, designing its Lifaloft Hybrid Insulator Jacket for men and women with input from Olympic ski professionals.

Now, the company is to implement the technology into its marine gear for the next season.

“The Swedish Ski Team requested a new garment that was compatible with their hectic travel and training schedule; something that was light, warm and stylish, with less bulk to accompany them on their ski trips around the world,” explained Philip Tavell, Helly’s category MD for ski, mountain, baselayer and midlayer.

“This feedback was taken onboard by Helly Hansen and began the start of a four-year journey of research and development, using most advanced technology to create an insulation that is 20% lighter and still warmer than standard insulation.”

The new insulation is based on Lifa fibre technology fused together with PrimaLoft fibres and engineered into a lightweight structure.

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