Changes at Doyle Sails

Founder Robbie Doyle and CEO Mike Sanderson onboard J Class yacht Shamrock V in Bermuda Founder Robbie Doyle and CEO Mike Sanderson onboard J Class yacht Shamrock V in Bermuda
Industry Database

Doyle Sails New Zealand is to take ownership of Doyle International from July 1. The company will also take a controlling interest in the Doyle Salem loft and Doyle Sails Europe (UK).

The announcement marks the start of a new era, said Doyle International CEO Mike Sanderson.

“This new strategic direction has been under development for some time and we are all very excited about the potential ahead of us,” he said. “We are a group of like-minded, passionate individuals and we are looking to maximise the potential of the Doyle Group and the individuals within it.

“Our sport and marketplace is going through exciting and fast-paced change and we are in a perfect position to build on the strong foundation of the Doyle brand whilst moving forward in a new direction to meet the changing needs of our customers.”

Doyle International has also announced the new roles of Jez Fanstone as corporate manager and Terry Nicholas as business development/chief financial officer.

The brand Doyle International will be managed by Mr Fanstone and Mr Nicholas together.  This is the first time the group has invested in such centralised management support roles – believing that bringing in professionals to focus on the management and development of the overall brand will deliver benefits to the entire loft network, customers and the business as a whole.

Robbie Doyle, Doyle Sails founder, will continue with his primary focus on managing superyacht and special projects.

Founder Robbie Doyle and CEO Mike Sanderson onboard J Class yacht Shamrock V in Bermuda

Photo credit: Christophe Favreau

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