Market development is focus of boot Düsseldorf IBM
The next International Breakfast Meeting (IBM) held by boot Düsseldorf and European Boating Industry will look at market development.
The third IBM will be held at the boot Düsseldorf boat show on January 23 2018 and focus on market development in both well-established boating countries, such as France and the US, as well as in the emerging countries, like Colombia and South Korea.
In 2016, the first breakfast briefing IBM session addressed subjects such as competitiveness, challenges and trends in boating.
The 2017 event concentrated on how the industry should become more attractive for newcomers, as well as adapt better to elderly people onboard.
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