Navico acquires Yacht Defined and invests in HOC Yachts

Navico has invested in HOC Yachts and acquired Yacht Defined Navico has invested in HOC Yachts and acquired Yacht Defined
Industry Database

Navico has acquired Yacht Defined Sweden AB, a user-friendly technology platform within navigation and digital switching systems.

In addition, Navico, parent company to Lowrance, Simrad and B&G, has invested in HOC Yachts AB, designer of day cruisers and tenders.

“We are pleased to welcome Yacht Defined and HOC Yachts to the Navico family,” said Leif Ottosson, Navico CEO. “Both of these companies are leading the system integration revolution with dedication to pervasive vessel connectivity and communication technologies and ushering in a new age of unparalleled user experience.”

Yacht Defined was established in 2016 to offer boaters an intuitive user interface for driving, living aboard and owning a boat.

The company acts as a central technology hub to deliver navigation display data optimisation, remote control of onboard systems and entertainment and vessel-wide over-the-air system updates among others.

HOC Yachts was founded in 2014 and focuses on producing boats that offer ease of operation.

The company’s craft were launched at the Cannes Yachting Festival and Monaco Boat Show in 2017.

The company will be used to show and validate Navico and Yacht Defined’s developments in marine electronics, digital switching, boat integration and connectivity.

Mr Ottosson added that the acquisition enables Navico to solidify its leadership position in vessel integration technologies.

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