Garmin and Lowrance enter the trolling market

Lowrance's Ghost. Both Lowrance and Garmin have entered the freshwater trolling motor market Photo: Lowrance Lowrance's Ghost. Both Lowrance and Garmin have entered the freshwater trolling motor market Photo: Lowrance
Industry Database

Technology companies Garmin and Lowrance have entered the freshwater trolling motor market with their respective Force and Ghost models.

Both models have brushless motors designed to generate greater thrust whilst operating with virtually undetectable levels of sonar and steering noise.

“The trolling motor is one of the most critical pieces of equipment on a freshwater fishing boat and can single-handedly be the difference between a good or bad day on the water,” explained Dan Bartel, Garmin worldwide vice president of consumer sales.

Lucas Steward, trolling motor product group owner at Navico, Lowrance’s owner, added that entering a new market was an opportunity to start from scratch.


“Because Ghost is Lowrance’s first trolling motor, we started completely from scratch which gave us a unique opportunity to ask anglers what was most important to them in a trolling motor."

Garmin’s Force uses CHIRP traditional and ultra high definition ClearVü and SideVü scanning sonars whilst Ghost offers two integrated nosecone options including HDI (CHIRP and DownScan Imaging) and optional Active Imaging 3-in-1 (CHIRP Sonar, SideScan and DownScan Imaging) transducers.

Users can steer, adjust speed and set up route navigations through integration with a Garmin chartplotter (Force) and the SmartSteer interface (Lowrance). Ghost also pairs with HDS LIVE, HDS Carbon and Elite-Ti2 displays via an NMEA 2000 connection.

Both are designed to work in either 24V or 36V systems.

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