International Boating Week hosted by Australia’s sunshine state
Australia’s sunshine state, Queensland, played host to International Boating Week, featuring some of the country’s leading marine events including the Australian Marine Export and Superyacht Conference (ASMEX), the Sanctuary Cove International Boat Show – and the IFBSO/ICOMIA Joint Congress.
The International Council of Marine Industry Associations (ICOMIA) Congress was hosted and organised by the Boating Industry Association (BIA).
The first day of Congress featured workshops held by ICOMIA’s Marine Industry Association (MIA) members. A highlight was a presentation by Geert Dijks, HISWA Holland Marine Industry MD, on the role and relevance of an MIA.
Using HISWA’s ‘Marine Industry 3.0’ as a case study, Mr Dijks explained the different demands and alternative business models that could future proof MIAs; resulting in a powerful brand that members can harness.
Day two’s keynote address was from Roy Wakelin-King from Australia’s taxi industry who discussed new digital business models, their possible effects and opportunities, for traditional boating industry models.
Focusing on the ‘sharing’ economy model, he explored its driving forces, policy principles and the possible impact of technology enabled disruption on the boating industry – and what the industry might do in response to these challenges.
The final day of Congress featured the Australian Industry Showcase, with several of Australia’s key leisure marine representatives providing insight into the country’s industry.
Among the speakers was Howard Glenn, BIA’s national CEO, who gave delegates an overview of the association’s background, current projects and future plans.
“BIA represents the industry to Federal, State and Local Government departments and agencies, as well as other industry bodies, corporate interests, allied organisations, media and the general public,” he explained. “We are extremely proud of our leisure marine industry in Australia and have welcomed the opportunity to provide this snapshot to ICOMIA’s global community.”
The closing meeting of Congress 2017 was the 51st ICOMIA Annual General Meeting (AGM), where Mr Dijks was invited to join the Executive Committee, ICOMIA’s governing board, in place of Jorge Nasseh of the Brazilian Marine Manufacturers Association (ACOBAR) who recently retired.
Next year’s ICOMIA Congress will be held 6 – 8 June 2017 in Berlin, Germany to be hosted by International Marine Certification Institute (IMCI).
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