Marketing Communications
-
2020’s hotly tipped marketing trends
05/12/2019As we welcome in the new decade, let’s check out this year’s key marketing trends, writes Kate O'Sullivan. READ more
-
How to gain consumer confidence
15/11/2019Consumer confidence has been on a downward trajectory and is currently at a six-year low with fears over job security, worldwide trade tensions and the continuing political challenge we find ourselves in, weighing on public sentiment. READ more
-
How to create a content-driven PR campaign
10/10/2019With METSTRADE 2019 just around the corner, you may want to raise greater awareness of your brand and a content-driven PR campaign could be just the thing, writes Kate O'Sullivan. It is all about telling your brand story, focusing on producing READ more
-
Why a picture is important
11/09/2019Many hours are can be spent each month crafting written copy for clients, writing sentences and even whole paragraphs, only to then promptly delete them and start over. READ more
-
The new age of social media marketing?
16/08/2019Social media is as popular as ever, but the landscape has shifted considerably over the past ten years and it’s important to align your marine business with this new age, writes Kate O'Sullivan READ more
-
Boat show season looms
12/07/2019Boat show season is nearly upon us again. Here are my top tips to get the best from your substantial spend, writes Chris Jones. READ more
-
Unicorn Content Creation
19/06/2019The value of content has never been more important. People want to see articles, videos and posts that are engaging, interesting and informative. This is true for B2B and consumer marine brands alike. READ more
-
Sales and marketing - a delicate balance
13/05/2019There is often a rivalry in business between sales and marketing. Each function feels under appreciated by the other and lacking support from the wider organisation, writes Chris Jones. READ more
-
Top social media tips
12/04/2019Recently, we delivered a social media course for marina managers hosted by British Marine, writes Kate O'Sullivan. Below are some of our top tips: READ more
-
Differentiation in an uncertain world
02/04/2019As I write, the situation with Brexit remains hugely unclear and the exact impact on business remains unknown. At present the only certainty, is uncertainty, however, from a marketing perspective the basic activities to push your business on remain READ more
