Customer relationship management: a waste of time?

26/09/2018

Customer relationship management is an often overlooked, but fundamental business activity, writes Chris Jones. It takes time to create detailed customer records and populate a sales pipeline, but this vital task provides the backbone for sales and READ more

Communications activity measurement

24/08/2018

One hot topic is how to tackle evaluation and measurement of campaigns, writes Kate O'Sullivan. READ more

Do trends pass us by?

17/07/2018

The World Cup is now a distant memory for most of us, writes Chris Jones. However, during the course of the tournament the England success captured the attention of the country and created a truly trending event, even amongst those not interested in READ more

Invest in internal communications

14/06/2018

Lots of emphasis is placed on communicating externally with customers, clients, partners, suppliers and stakeholders, writes Kate O'Sullivan. READ more

Plan. Practise. Learn. Repeat – the importance of crisis planning

29/05/2018

Everyday seems to reveal significant crises in organisations. It’s easy to bury your head in the sand and think it won’t happen, but the reality is at some point an organisation – no matter their size - will face a crisis, writes Kate READ more

GDPR comes into force this month

10/04/2018

The much-discussed EU General Data Protection Regulations (GDPR) come into effect later this month (May 25 2018). Ideally by now you will have your ducks in a row, but don’t fret if not - there’s still time - just, writes Kate O'Sullivan. READ more

Consumer trust cannot be bought

09/03/2018

As consumers, we have grown savvy to adverts. We would rather trust the opinion of someone like us, someone who has ‘tried and tested’ the product and tell us whether it works or if it’s worth the purchase price. READ more

A picture is worth 60,000 words - why visuals are so important

20/02/2018

The increased influence of digital and social media platforms in recent years means we now live in a world where communication is increasingly visual – think emojis, GIFs and video calling writes Kate O'Sullivan. READ more

The changing role of social media in communications

19/01/2018

With the development of social media channels, businesses now have the chance for direct communication with their customers in real time. We take a look at how companies are using social platforms as their primary method for communication, writes READ more

Are you ready for GDPR?

12/12/2017

The EU’s General Data Protection Regulation (GDPR) comes into effect on May 25 2018 and it holds significant implications for marketing.

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