Maintaining visibility during COVID-19

22/04/2020

Whatever situation your business has found itself in during COVID-19, its critical you maintain visibility with your customers in order to keep your brand front of mind – whether or not you are currently still operating, writes Kate O'Sullivan. READ more

Small changes will make a difference

17/03/2020

When it comes to sustainable marketing there are a number of easy changes you can make which won’t cost a fortune and will help protect the environment for future generations writes Chris Jones. READ more

Growing from the inside out

10/02/2020

I recently spoke at the British Marine Expo about the importance of internal communication to build your business from the inside out, writes Sophie Foyle. READ more

Consider your marketing objectives

10/01/2020

You probably now have your marketing budget for 2020 confirmed, but have you fully decided how to spend it asks Chris Jones. READ more

2020’s hotly tipped marketing trends

05/12/2019

As we welcome in the new decade, let’s check out this year’s key marketing trends, writes Kate O'Sullivan. READ more

How to gain consumer confidence

15/11/2019

Consumer confidence has been on a downward trajectory and is currently at a six-year low with fears over job security, worldwide trade tensions and the continuing political challenge we find ourselves in, weighing on public sentiment. READ more

How to create a content-driven PR campaign

10/10/2019

With METSTRADE 2019 just around the corner, you may want to raise greater awareness of your brand and a content-driven PR campaign could be just the thing, writes Kate O'Sullivan. It is all about telling your brand story, focusing on producing READ more

Why a picture is important

11/09/2019

Many hours are can be spent each month crafting written copy for clients, writing sentences and even whole paragraphs, only to then promptly delete them and start over. READ more

The new age of social media marketing?

16/08/2019

Social media is as popular as ever, but the landscape has shifted considerably over the past ten years and it’s important to align your marine business with this new age, writes Kate O'Sullivan READ more

Boat show season looms

12/07/2019

Boat show season is nearly upon us again. Here are my top tips to get the best from your substantial spend, writes Chris Jones. READ more