Unicorn Content Creation

19/06/2019

The value of content has never been more important. People want to see articles, videos and posts that are engaging, interesting and informative. This is true for B2B and consumer marine brands alike. READ more

Sales and marketing - a delicate balance

13/05/2019

There is often a rivalry in business between sales and marketing. Each function feels under appreciated by the other and lacking support from the wider organisation, writes Chris Jones. READ more

Top social media tips

12/04/2019

Recently, we delivered a social media course for marina managers hosted by British Marine, writes Kate O'Sullivan. Below are some of our top tips: READ more

Differentiation in an uncertain world

02/04/2019

As I write, the situation with Brexit remains hugely unclear and the exact impact on business remains unknown. At present the only certainty, is uncertainty, however, from a marketing perspective the basic activities to push your business on remain READ more

Finding your social purpose

19/02/2019

You are probably familiar with the term ‘social purpose’. More than the latest buzz word, we are now living in ‘the purposeful age’, writes Kate O'Sullivan. READ more

Do you set goals and objectives?

11/01/2019

In a Harvard Business School study on goal setting and success, 84% did not have goals, 13% had goals in their mind, whilst only 3% had written goals. READ more

Marketing trends to watch out for

06/12/2018

As we ease ourselves into 2019, let’s look at some of this year’s key marketing trends, writes Kate O'Sullivan. READ more

Hit the reset button

26/11/2018

As a fresh new year approaches, we get ready to hit the reset button. January 1 brings new budgets and activation of plans, alongside renewed inspiration and energy levels, writes Chris Jones. READ more

How to network like a pro

22/10/2018

Networking can be hugely beneficial – it can help expand your client base, find a new job or build a professional network. Whether you see yourself as a networking natural or the thought makes your blood run cold, below are some simple tips to READ more

Customer relationship management: a waste of time?

26/09/2018

Customer relationship management is an often overlooked, but fundamental business activity, writes Chris Jones. It takes time to create detailed customer records and populate a sales pipeline, but this vital task provides the backbone for sales and READ more