Hit the reset button
As a fresh new year approaches, we get ready to hit the reset button. January 1 brings new budgets and activation of plans, alongside renewed inspiration and energy levels, writes Chris Jones.
To help get you off on the right footing, I have a task for everyone over the next few weeks.
Examine for accuracy and relevance. Content is important in our digital world and keeping it up to date is vital. Have products been discontinued or added? Have you employed new team members? Are you working with new suppliers or have any suppliers had a rebrand?
Content is king from a SEO perspective as well as ensuring clients can find information. Frequent updates of a website mean Google will index it more often, improving search rankings.
Is social media working for you? Do you have favourite channels and others which are neglected? Do you have the time to create exciting content which will drive engagement? Would a focus on one or two channels help achieve your objectives more efficiently?
Remove addresses which bounce. Question those which look dormant. Is there a specific reason why mails are not opened? Keeping a tidy, engaged database can save you money and allows you to better understand your customer base.
Literature also needs regular attention. Modern printers now offer cost effective low volume runs, enabling frequent updates without any waste. Make sure that all changes applied to your digital footprint are implemented in print as well.
Tidy up your loose ends now and the New Year will get off to a great start.
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