Top social media tips

Kate O'Sullivan is MD at ADPR Kate O'Sullivan is MD at ADPR
Industry Database

Recently, we delivered a social media course for marina managers hosted by British Marine, writes Kate O'Sullivan. Below are some of our top tips:

Identify your target audience: It is critical you understand your target market’s characteristics and buying behaviours. Collect data from social media, website analytics and customer surveys to find out as much as you can.

Planning: Conduct a social media audit. Identify who your brand is already connected to, which platforms your audience uses and how your own social media compares to the competition. Set objectives and create a content calendar.

Use a call-to-action: Do you want the reader to sign up for a free trial? Download a guide? Drive more traffic to a landing page? Call you? A call-to-action is a prompt to get your audience to do something.

Use pictures, videos and graphics: Consumers are viewing more video content than ever. By 2022, online videos will make up more than 82% of all consumer internet traffic. And posts with images receive 2.3 times more engagement than those without.

Work with the right tools: There are lots of useful social media management tools available, helping you schedule and manage your content. One of the main barriers to successful social media marketing is time.

Engage and respond: A quick response to questions from your customers makes your brand look more human. According to Hubspot, 85% of customers on Facebook expect a response from companies within six hours.

Test, evaluate, improve, repeat: Review the objectives you set out at the start of the campaign. Identify your most important key performance indicators and track your meaningful metrics.

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