Why a picture is important

Chris Jones is the founder of the Knot Agency Chris Jones is the founder of the Knot Agency
Industry Database

Many hours are can be spent each month crafting written copy for clients, writing sentences and even whole paragraphs, only to then promptly delete them and start over.

We look up words to see if there is a more eloquent way of telling the story and quite often stare into space figuring out what to write in the first place. However, when it comes to images to accompany the text, the real challenge often begins.

It is said that a picture is worth a thousand words and I strongly agree. In our fast-paced lives, a quick glance at an image often tells us a good chunk of what we need to know.

Here are my top tips for marketing images.

1)         Make sure images support the surrounding context. If someone doesn’t read the text will they understand the topic.

2)         Keep in mind the end goal of your marketing material. How will the image help you reach it?

3)         Ensure images used fit with your brand. Does the content reflect how you want to be seen?

4)         Think about who will view the image and at what time. Will it resonate with them and play positively with their emotions?

5)         If possible avoid stock images. Sometimes there is no other option, so if you have no choice, try to find those less used. 

6)         Make sure images are high quality and not pixelated.

7)         Edit your images to make sure they are well cropped and colour corrected.

8)         Build up a library of images. Use every opportunity to capture pictures related to your business.

Images have always been and will always be a key marketing tool. Make sure they are working in the right way for your business.

Latest Press Releases

Barton Marine take key role in showcasing UK Manufacturing Excellence

New for 2019 the Southampton Boat Show, powered by Borrow a Boat will be welcoming visitors into the... Read more

The International Paint Poole Regatta - Shaping up to be even Bigger in 2020

The International Paint Poole Regatta 2020 is developing to be the biggest event yet, with the organ... Read more

MS Amlin Seamanship Award Entries Close on the 20th August

Your chance to enter the MS Amlin Seamanship Award 2019 closes at midnight on Tuesday 20th August. Read more

Damage to the Environment - Episode 5 of 80 Seconds with Sir Robin Knox-Johnston

Sir Robin Knox-Johnston and Dee Caffari look at how the environment at sea has been damaged over the... Read more

MS Amlin Go Round the Island 2019

MS Amlin Yacht, the boat insurance specialists have now been race partners of Round the Island Race ... Read more

The Future of Yacht Design - Episode 4 of 80 Seconds with Sir Robin Knox-Johnston

Sir Robin Knox-Johnston and Dee Caffari discuss changes in yacht design during Sir Robin’s sailing c... Read more

View all