A sad good bye at PSP SBS
FAREWELL: Most of the time at boat shows we’re assaulted with news of new products and new boats. But this year, I’m afraid we have to say a goodbye.
IPC Media [now Time Inc. (UK)] has decided to close its long running motorboat magazine, Motor Boats Monthly.
MBM was founded by businessman Jeremy Paxton, a larger than life character who was a combination of millionaire and water skier. Mr Paxton chose Emrhys Barrell as the launch editor and the first issue was published in May 1987.
The title arrived at IPC Media via Link House. In the deal then was also IBI, complete with Nick Hopkinson.
But MBM was always up against the IPC powerboat title Motor Boats and Yachting. And while MBM boasted a host of star editors in Emrys Barrell, Kim Hollamby and Jake Cavanagh (among others) - the fact of the matter is advertising revenue declined to a level that makes continued publishing unviable.
On the way, the title made its presence felt. Under Kim Hollamby, MBM became the driving force behind the then BMIF's Try-A-Boat scheme.
Kim and the editorial team went out every weekend throughout consecutive summers with the simple aim of getting people into motorboats.
Often Kim used his own boat and - twice - he even had it craned into the gravel pit at Lakeside Thurrock shopping centre for Try-A-Boat events there…
The other big success of MBM was its Cruising-In-Company programme, which peaked at eight events per year, accompanying countless owners on their first cross Channel trips and giving them the confidence to go it alone.
Kim Hollamby even managed to continue editing the magazine while taking a Sealine F36 around Britain. Needing to send images and text back to the office, check proofs and do all the other things an editor does, he had to work out a way to get his mobile to talk to his laptop.
IPC's IT department was apparently stumped by this technological conundrum, but somehow Kim got it happening and was later invited to the United States to talk to Microsoft and Cap Gemini about the future of mobile internet. What a star!
And so MBM's October issue published for the PSP Southampton Boat Show will be the last.
Time Inc. (UK) hopes to find places for the staffers within the group family. But the freelancers, as always, will have to find other outlets for their writings.
So if you need anything written about boats, remember the MBM writers know the subject and will be happy to help…
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