Bainbridge and SailForce to split

Bainbridge International and SailForce are to part after 17 years of working together Bainbridge International and SailForce are to part after 17 years of working together
Industry Database

Bainbridge International and SailForce are to part after 17 years working together.

The two companies say they have reached a ‘mutual agreement that SailForce will disengage from representing Bainbridge Marine to the UK chandlery business’.

Bainbridge will now introduce its own sales team to directly look after its own customer base, with SailForce taking on new business opportunities within the marine trade.

“We have been extremely proud to represent Bainbridge Marine for over 17 years and throughout this period have enjoyed an exceptionally close relationship with good growth and many successes along the way,” said Mike Hall, SailForce senior partner. “It’s time however to consider what the future holds for both businesses and how best we can each adapt to seize upon the opportunities that lie ahead.”

Changing times

Andrew Smith, Bainbridge International MD added: “In life, there comes a time to look carefully at what is needed, especially in fast changing times.

“The significant changes that our market is experiencing mean both companies have had to face up to these new challenges.

“We have agreed to move to a more flexible working model which will be on a project by project basis.”

The transition will be completed by the end of 2018, with Sailforce still being ‘front and centre’ of the Bainbridge Marine 2018 Winter Buy campaign. 

Bainbridge International was established in 1917. The company acquired Aqua Marine in 2004.

The company’s distribution brand is Bainbridge Marine, based in Southampton with six sales staff.

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