Boats Group buys Annonces du Bateau

Boats Group has acquired French boat sales marketplace, Annonces du Bateau Photo: Boats Group Boats Group has acquired French boat sales marketplace, Annonces du Bateau Photo: Boats Group

Boats Group has purchased Annonces du Bateau and all its assets from CarBoat Media.

Boats Group is an online marketplace for boats and yachts and comprises the Boat Trader, YachtWorld, boats.com, Cosas De Barcos and iNautia brands. Annonces du Bateau is one of France’s leading boat sales marketplaces.

“France is an enormously important market in the global leisure marine industry, and the acquisition of Annonces du Bateau – a business with a long tradition of delivering digital excellence in France – will accelerate our growth in Europe,” commented Sam Fulton, chief executive of Boats Group.

“We look forward to welcoming the customers of Annonces du Bateau and providing them with leading customer service, as well as an expanded range of products that are proven to help the industry sell more boats."

Substantial investment

Boats Group says it will now substantially invest in Annonces du Bateau, starting with a new platform that will debut later this year. For the boating industry professionals who currently use Annonces du Bateau, the acquisition will provide new access to the international marketplace.

“We are very pleased to announce this agreement with Boats Group,” said Francois Couffy, chief executive of CarBoat Media. “We are confident that our customers will experience best-in-class service and benefit from the technology investments and expanded market opportunities that Boats Group offers.”

Terms of the deal were not disclosed.

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