Sunseeker London Group expands

BRABUS Shadow 800 BRABUS Shadow 800 'One of Twenty', based upon the Axopar 37 sports-weekender. Credit: BRABUS

The London Sunseeker Group has set up a new company Undiluted Spirit, responsible for sales of BRABUS Shadow products across 25 worldwide territories.

Undiluted Spirit, trading as BRABUS Marine London Group, signifies a step-change for the Sunseeker London Group that for the first time, has placed financial investment in a new, complimentary brand.

A second distribution agreement has also been created for sales of Axopar boats across six countries under the trading name Axopar London Group.

“In the strategic alliance between us and BRABUS we are thrilled and excited to have appointed BRABUS Marine London Group as official dealers," said Axopar Boats’ co-founding partner, Jan-Erik Viitala.

New venture

“With an existing team of brokers, spread across a very international footprint, this new venture will greatly benefit from their decades of expertise and existing client database, made up of luxury yacht and superyacht owners for whom the latest BRABUS Shadow boats are primarily targeted towards.”

The deal is expected to benefit sales of new vessels including the BRABUS Shadow 800 and the BRABUS Shadow 500.

The Axopar range includes a 24ft, 28ft and 37ft dayboat / sports-weekender.

BRABUS Marine is an alliance between Finnish boatbuilder Axopar Boats and car producer BRABUS. The BRABUS Shadow range was launched in 2018.

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