British Marine reveals 'member first' plan

Lesley Robinson British Marine's chief executive Lesley Robinson has revealed a new strategic plan and national agenda. Credit: British Marine
Industry Database

British Marine has unveiled its strategic plan 2025 with a core 'member first' culture as chief executive Lesley Robinson admitted the trade association is not 'good at communication'.

Speaking at the BM roadshow in Southampton, Lesley explained that a key part of the plan is the organisation's national agenda, which focuses on making changes across five themes to support industry growth.

For the theme of skills and people, the trade association will look at talent attraction and development with a Higher Apprenticeship Marine Standard and national careers events, said Brian Clark head of public affairs, policy and research. Alongside this, the participation theme seeks to establish an innovation group and generate more boating awareness.

Dean Smith, commercial director, explained: “The biggest challenge in executing the strategic plan is engaging more with members and getting them to benefit from these changes.”

The representation theme will comprise work on Maritime 2050 and its emissions goals, support on category B&E towing driving license rules and clarity on inland waterways management.

An environment theme tackles issues including holding tanks and vessel disposal, while the technology and innovation theme will promote knowledge sharing through a three-pillar engagement programme, plus support research into new boatbuilding materials and hybrid vessels.

BM also revealed plans for a refreshed website, digital forum, faster quality checks for members and a five-tier scheme for membership packages with the introduction of a new micro business membership category to simplify pricing and streamline services according to member needs. This will be pilot tested before being rolled out to existing members in July 2020.

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