HanseYachts acquires French catamaran yard
German yacht manufacturer HanseYachts of Greifswald is buying French luxury catamaran yard Privilège Marine SAS from its majority shareholder Aurelius.
Privilège was taken over by Aurelius in June 2017. HanseYachts has bought the moulds of the existing yachts from the new owner and secured the marketing rights as well as the use of the brand. Additionally, a consulting and purchasing agreement has been concluded so that HanseYachts can transfer its boatbuilding skills and sales opportunities to the French shipyard.
"After a dry spell, Privilège is about to break even,” said Dr Jens Gerhardt, chief executive of HanseYachts. “This is the ideal time for us to take over the company completely and expand our multi-brand strategy.
"The catamaran market remains attractive, it is the fastest growing of all global sailing markets and has doubled in less than 5 years," he added.
Privilège has manufactured luxury catamarans for more than 30 years and produces sail and motor yachts with an emphasis on custom design. Last year, three new catamaran models were marketed under the leadership of HanseYachts - the power catamaran Euphorie 5 and the Privilège 510 and 580.
Privilège will now benefit from the worldwide distribution network of HanseYachts with its 230 dealers in 90 countries and a purchasing power of €150m in overall sales.
The catamarans will continue to be built in Les Sables d'Olonne on the French Atlantic coast, and the current staff structure of around 150 employees will remain under existing chief executive, Gilles Wagner.
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