Honda grows its boat builder alliance
Honda Marine has bolstered its boat builder alliance with two new purpose-designed Honda-powered leisure boat ranges.
The H-Series is a line of aluminium RIBs, designed and built in partnership with Highfield Boats and the 4XC range is a powerboat line created in collaboration with Ranieri International.
The new lines follow on from Honda’s alliance with Dutch inland boatbuilder Maxima and are available exclusively through Honda’s authorised marine dealer network.
“Our aim was to make the boat buying process as simple as possible,” said Steve Morris, head of Power Products at Honda (UK). “Though each of the 12 boats has a subtly different application, they all come as ready-to-go packages with the most important features included in the price.”
He added: “Both these brands are very well established and growing, both are easy to do business with and both have factories with ample capacity to accommodate the increased production that exclusive Honda-branded packages will require.”
The new ranges will generate more transoms for Honda outboard engines and provide Honda’s dealer network with a variety of readymade turnkey packages designed to be easy for the customer to understand, buy and use.
There are six boats in the new H-Series range from 4.6 to 7.6m in length with all boats except the entry-level Coaster 53 using established Highfield hulls.
Honda’s six-year leisure warranty will be matched by Highfield on hull, deck, tubes and structure.
Honda and Highfield have been commercial partners in the UK since 2012.
Honda has been working with Ranieri International in continental Europe for several years with the 4XC line in Britain representing the start of their UK alliance.
There are six boats in the 4XC range from 5.8 to 7.3m in length that will be imported through UK Ranieri dealer, Reddish Marine in Salcombe, Devon and distributed exclusively through the Honda dealer network.
Honda’s current outboard range includes 21 engines from its BF2.3 to the flagship BF250.
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