Nimbus buys Bella Boats

Bella Boats and Nimbus Boats have joined forces Bella Boats and Nimbus Boats have joined forces
Industry Database

Sweden-based Nimbus Boats has agreed to buy Brunswick Corporation’s joint venture interest in Finland-based Bella Boats.

Financial terms of the deal have not been disclosed.

The acquisition is expected to close before the end of the year, subject to customary closing conditions. The purchase includes all Bella brands including Bella, Flipper, Falcon and Aquador.

Brunswick’s Mercury Marine brand has had a successful joint venture with Bella Boats for the past 15 years. Bella Boats will continue to operate as a strategic partner with Mercury Marine under Nimbus ownership.

Boating portfolio

“This is a great opportunity for Bella and Nimbus to join forces to form a very powerful boating portfolio,” said Jan-Erik Lindström, Nimbus MD. “The Bella brands complement the Nimbus portfolio and with Mercury powering our vessels, we are confident that this is an opportunity that will not only delight our customers but also allow us to take advantage of the synergies among the different brands.”

Marty Bass, president of EMEA for Mercury Marine, added: “Bella Boats has been a great partner for Mercury in key European markets.

“We couldn’t be more excited about the opportunity to continue the Bella relationship through Nimbus.”

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