Show rebrands and relaunches
The London On Water Boat Show has been renamed, rebranded and relaunched as London Yacht Show.
The renamed show, taking place in May at St Katharine Docks, is aimed at manufacturers and dealers who supply high end net-worth customers with a primary focus on luxury lifestyle.
“Since we acquired this event at the end of 2018, we have worked to understand the needs of the event’s exhibitors and have consequently taken the decision that we needed to relaunch this event with a brand-new focus on luxury lifestyle yachting and boating, complemented by luxury brands,” said Andrew Williams, president, maritime of show owners Informa Global Exhibitions.
VIP elite function
“St Katharine Docks is perfect for such an event and we will continue to work with this iconic setting which is steeped in heritage and truly unique.”
As part of its relaunch, the show will open a day earlier for an exclusive VIP elite function and press afternoon.
The show will have two floating villages with event marquees including a Platinum Pavilion, featuring luxury yachting and lifestyle products and a Monument Marquee, featuring marine ‘toys’ and boating accessories.
The Docks’ Marble Quay will also feature a parade of super cars, bikes and trailer boats.
Tickets will be available for visitors to purchase at the beginning of February. The event takes place from May 8 – 12 2019.
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