New director of strategy

Victoria Herrick is the new director of strategy at the RYA Victoria Herrick is the new director of strategy at the RYA

The RYA has appointed Victoria Herrick as its new director of strategy.

Victoria joins the organisation from a customer engagement agency and will take on her new role from May 7.

Her role will encompass ensuring all the information, tools and techniques are in place to deliver against the RYA’s mission and aims.

“I’m confident that we will grow further in the coming years, as we strive to make RYA membership even more relevant to boaters and new generations of members with dramatically different needs, wants, behaviours, values, expectations and ways of communicating,” said RYA chief executive Sarah Treseder. “The appointment of such an experienced director of strategy, who shares our passion for boating, will help to ensure that we meet those diverse and changing needs.”

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