LIGNIA Wood Company has appointed Lisa Ayala as US sales manager to lead the development and growth of LIGNIA products throughout North America.

Previously with Accsys Technologies, Lisa has been responsible for securing major distribution agreements, creating CPD training for American architects and establishing relationships with global brands.

“Lisa joining our team is a hugely significant step for LIGNIA in our expansion throughout North America,” said Steve Rogers, LIGNIA’s commercial director. “She has demonstrated a high level of professionalism and ability to build strong relationships within the industry and she will be a great asset to our global team.”

Lisa added: “I have built some great relationships within the industry and I am eager to continue doing so with this genuinely innovative company.”