Opinion

  • Sea Sure Dan Henderson
    News

    Person Behind the Face - Dan Henderson

    2022-08-03T13:40:00Z

    How I got into this industry…After I finished my degree at Portsmouth University I visited the Southampton Boat Show in 2011 with the aim of making some connections to find a role within the marine industry. My dad has been a sailmaker for most of his life so we were ...

  • Elaine Cox, Knot Agency
    News

    Should my business join Tik Tok?

    2022-08-03T13:23:00Z

    Every marketeer will tell you that every so often, they will hear the dreaded words ‘oh my niece/child/old friend’s son can help with social media, they are good at all that stuff and think we should be on tik tok’, writes Elaine Cox.

  • Lucy Gordon - July 2021
    News

    The indelicate matter of pay

    2022-08-03T13:16:00Z

    Employers and employees are under the cosh from rising costs. And given the inflationary pressures all are experiencing, pay is a subject that isn’t going away any time soon, writes Lucy Gordon.

  • British Marine SIBS VIP
    News

    Book your VIP corporate hospitality event at the new Southampton International Boat Show Quayside Club

    2022-07-20T13:37:00Z

    Whether a breakfast meeting or an all-expenses paid trip to the races, companies of all sizes use hospitality as a mechanism to build and develop relationships with clients, network and generate new business.

  • Jenny Walford ADPR
    News

    Using Pinterest to boost organic traffic to your website

    2022-06-30T09:33:00Z

    Pinterest is both a social media platform and search engine, with over two billion searches each month. Unlike most social networks, Pinterest provides the opportunity for businesses to boost traffic to their websites, increase conversion rates and build brand awareness.

  • Adam Bernstein
    News

    Service means business

    2022-06-28T16:59:00Z

    Picture this. You’re a small chandler that’s run quite happily for years. But there’s a new operation in town. How can you compete against the newcomer – and the web?

  • British Marine generic boat pic
    News

    New look VIP comes to the Southampton International Boat Show

    2022-06-28T16:54:00Z

    Innovate to succeed was the theme the first British Marine National Conference earlier this year and with this firmly in mind we have been reviewing our VIP offering for the Southampton International Boat Show, to ensure we are delivering what people want from a VIP experience.

  • Photo by Towfiqu barbhuiya on Unsplash
    News

    BNPL – An acronym for success?

    2022-06-06T14:12:00Z

    Photo by Towfiqu barbhuiya on Unsplash In a time of rising cost individuals are especially keen to make purchases as affordable as possible, writes Adam Bernstein. Cheques are history and cash is declining leaving debit and credit cards to take up the slack. The problem is ...

  • Kate Moss Knot Agency
    News

    Cost-of-living crisis marketing tips

    2022-05-30T14:02:00Z

    The cost-of-living rising is at pace and running a business is nerve-wracking

  • Matt Newland, Swallow Yachts
    News

    Person Behind the Face - Matt Newland

    2022-05-18T15:46:00Z

    How I got into this industry…My father Nick started Swallow when I was still at school. I always had a keen interest, working for the business in the holidays and for a year out between university and a “proper job”. I managed three years in said job, before quitting to ...

  • CEO Lesley Robinson British Marine
    News

    Supporting members on the international stage

    2022-05-16T10:05:00Z

    For many businesses reaching new audiences and expanding is key and one way to do that is overseas. However, where to start can seem daunting. One great way is by attending one the many fantastic international boat shows or trade events. These offer a great opportunity to showcase ...

  • Kate O'Sullivan (2)
    News

    The value of paid media partnerships in PR campaigns

    2022-05-03T14:38:00Z

    Media partnership can be the golden ticket in landing your dream piece of content in a target channel, writes Kate O’Sullivan.

  • Charlotte Morris, senior solicitor, ESP Law
    News

    The Practicalities of Employing and Dismissing Apprentices

    2022-04-29T11:19:00Z

    Firms employ apprentices for any number of reasons, chief of which are the cost savings available given that a lower minimum wage applies specifically for apprentices aged under 19, or aged 19 and over who are in the first year of their apprenticeship, writes Charlotte Morris.

  • Ian Stevenson
    News

    Person Behind the Face - Ian Stevenson

    2022-04-29T11:12:00Z

    How I got into this industry… I was working for Kraft foods, it was a choice of selling Dairylea to Asda or selling boats to nice friendly folk. My first job was at Buckden Marina in Cambridgeshire, then it was onto Ronstan, Bainbridge, Lewmar and in 2010 I started with ...

  • CEO Lesley Robinson British Marine
    News

    Time to reflect, review and renew

    2022-04-22T09:51:00Z

    As we close the membership year, it is the perfect time to reflect on all the support and opportunities we’ve delivered for our members.

  • Chris Jones Knot Agency
    News

    Why luxury demands better

    2022-04-05T15:32:00Z

    Strong brand positioning is often key to building a sustainable business, but it becomes even more critical when you are trying to attract the rich and famous.

  • Mark Stevens, Senior Associate at VWV LLP
    News

    Bullying at work

    2022-04-05T15:19:00Z

    Workplace bulling is a serious issue and allegations of bullying can have consequences for employers and employees alike, writes Mark Stevens.

  • Kate O'Sullivan (2)
    News

    Protecting your brand from cancel culture

    2022-03-07T12:45:00Z

    Cancel culture is defined as: ‘the practice of withdrawing support for a person or company based on their views or actions’.

  • Suzanne Wrench, senior associate advisor, esphr
    News

    Going back in time for holiday

    2022-03-03T09:41:00Z

    Over the last few years, the landscape regarding workers’ annual leave has been in a state of constant flux, writes Suzanne Wrench.

  • CEO Lesley Robinson British Marine
    News

    Bringing luxury yachting to the heart of London

    2022-03-03T09:28:00Z

    British Marine is delighted to unveil a new showcase event on behalf of the industry, London Luxury Afloat, taking place at St Katharine Docks, London, 21-24 April.