Opinion – Page 5

  • Chris Jones is founder of the Knot Agency
    News

    Email marketing top tips

    2021-01-22T17:51:00Z

    Marketing emails are a cost-effective way to interact with your marketplace when face to face isn’t an option, writes Chris Jones. Here are our top tips:

  • Adam Bernstein is a freelance financial journalist
    News

    Green is the money

    2021-01-22T17:50:00Z

    While some decry the concept of climate change, the reality – no matter what is happening – is that there is but one Earth and we have a duty to protect it as best as we can, writes Adam Bernstein. There is, very simply, no Plan B.

  • Lesley Robinson is CEO of British Marine
    News

    SIBS to return in 2021

    2021-01-05T16:36:00Z

    At the end of last year, I was delighted that British Marine was able to announce the return of the Southampton International Boat Show, taking place from 10-19 September 2021.

  • Adam Bernstein is a freelance financial journalist
    News

    New alien trade regime

    2021-01-05T16:34:00Z

    With the end of the European single market, a new and somewhat alien trade regime is now in place with the potential to damage all who come across it, writes Adam Bernstein.

  • Robert Parton is MD of Church Minshull Aqueduct Marina
    News

    Person Behind The Face - Robert Parton

    2021-01-05T16:32:00Z

    How I got into this industry…By chance, and out of economic necessity. The canal has always run past what was our dairy farm in Church Minshull, one day back around the early 2000’s a canal engineer working on the canal pointed at the field by the canal and said that ...

  • Kate O'Sullivan is MD of ADPR
    News

    2021 social media predictions

    2020-12-15T12:39:00Z

    I think it’s safe to say we’re all glad to see the back of 2020 and eager for better things to come this year. With the rapid pivot to online, social media’s importance has been crystallised. So, what does this year have in store for us from a social media ...

  • Kate Moss looks after marketing for The Knot Agency
    News

    A smartphone is good enough

    2020-12-02T12:14:00Z

    Research shows graphics increase people’s willingness to read content by more than 80%, writes Kate Moss.

  • Lesley Robinson is CEO of British Marine
    News

    Major new report

    2020-11-30T21:15:00Z

    British Marine is inviting members, the wider leisure marine industry and end-consumers to take part in a survey for a major new report alongside the Canal & River Trust examining the economic, social and health benefits of boating and watersports in the UK, and the contribution they make to wellbeing.

  • Ben Allen is general manager – marine, E. P. Barrus
    News

    Person Behind the Face - Ben Allen

    2020-11-30T09:46:00Z

    How I got into this industry… From an early age, boating has been a big part of my life. I qualified as a powerboat instructor and was actively involved in search and rescue becoming a water rescue instructor and, for the last 12 years, water incident manager for DEFRA’s National ...

  • Francesca Poole
    News

    Brexit marks the spot - a lesson in UKCA and CE marking?

    2020-11-18T21:40:00Z

    New product marking rules are about to change the landscape for those in the supply chain from manufacturer to retailer. While there are some similarities between old and new, there are many differences and product-related businesses would do well to understand the changes, writes Claire Burrows and Francesca Poole.

  • Lesley Robinson is British Marine CEO
    News

    Brexit issues are complex

    2020-11-02T12:30:00Z

    The end of the Brexit transition period is nearing and it’s likely that all UK companies will be affected in some way. Preparation is key – the issues are particularly complex.

  • Helen Thornley is a technical officer at the ATT
    News

    Crew-cab vans – a nasty judgment for all

    2020-11-02T12:28:00Z

    Some firms use a crew-cab van to help them provide a dual-purpose vehicle that operates as a van by day and a car out of hours. However, a recent tax ruling has effectively nixed this as an idea and will have repercussions for those that have used this form of ...

  • Lou Johnson is director of Box PR
    News

    Person Behind the Face - Lou Johnson

    2020-11-02T10:22:00Z

    How I got into this industry…Through a passion for sailing when my father taught me to sail as soon as I could walk. I went to university in Southampton and from there straight into the marine industry, where I have continued my professional development.

  • Kate O'Sullivan is MD of ADPR
    News

    What is Marketing Automation?

    2020-10-21T14:51:00Z

    As Covid-19 is going to be around for the foreseeable, we need to think of innovative ways to engage our target markets. Automating your marketing could be one of the smartest things you do for your business.

  • Sir Richard Matthews is founder and director of Oyster Yachts
    News

    Person Behind the Face - Sir Richard Matthews

    2020-10-07T11:01:00Z

    How I got into this industry: It all started more or less by accident in an attempt to build a one-off racing yacht tax efficiently. We won races and at the end the season we were approached by potential buyers asking ‘where can I get one of these’ – the ...

  • Chris Jones is founder and MD of the Knot Agency
    News

    2020 challenges continue

    2020-09-29T14:05:00Z

    The challenges of 2020 continue with confirmation that METSTRADE is cancelled, writes Chris Jones.

  • Paul Taylor is a partner at Fox Williams LLP.
    News

    Corporate Insolvency and Governance Act 2020

    2020-09-29T14:04:00Z

    As widely reported, the government proposed new insolvency measures in the Corporate Insolvency and Governance Bill which went through an accelerated parliamentary process, largely driven by the government’s desire to seek to minimise the economic fallout post COVID-19, writes Paul Taylor.

  • Lesley Robinson is CEO of British Marine
    News

    New Brexit series

    2020-09-24T16:03:00Z

    My whole-hearted thanks go to everyone who supported BOATS2020 and worked to bring the event to life.

  • Lesley Robinson is CEO of British Marine
    News

    It’s showtime

    2020-09-07T09:50:00Z

    British Marine has remained absolutely committed to supporting the industry through the provision of an event this year.

  • Kate O'Sullivan is MD of PR and communications agency, ADPR
    News

    Marketing in a post-Covid world

    2020-09-07T09:49:00Z

    The cancellation of so many shows has affected marine businesses significantly. Here are some suggestions for marketing your business in a post-Covid world.