Opinion – Page 8

  • Chris Jones is founder of the Knot Agency
    News

    How to gain consumer confidence

    2019-11-15T13:21:00Z

    Consumer confidence has been on a downward trajectory and is currently at a six-year low with fears over job security, worldwide trade tensions and the continuing political challenge we find ourselves in, weighing on public sentiment.

  • Helen Thornley is a technical officer at the ATT
    News

    Crew cab vans and tax

    2019-10-10T17:31:00Z

    Crew-cab panel vans are very popular and a recent case involving Coca-Cola has thrown doubt on the tax treatment of these vehicles, writes Helen Thornley.

  • Edouard Feiss is co-founder and CEO of Navily
    News

    Person Behind the Face - Edouard Feiss

    2019-10-10T15:09:00Z

    How I got into this industry…I fell in love with sailing over 15 years ago, thanks to my friend Benjamin. Ten years later, we had the idea of creating a cruising guide fuelled by the sailing community. We quit our jobs and created Navily.

  • Kate O'Sullivan is MD of PR company ADPR
    News

    How to create a content-driven PR campaign

    2019-10-10T14:57:00Z

    With METSTRADE 2019 just around the corner, you may want to raise greater awareness of your brand and a content-driven PR campaign could be just the thing, writes Kate O''Sullivan. It is all about telling your brand story, focusing on producing engaging content that directly connects with your audience.

  • Chris Jones is the founder of the Knot Agency
    News

    Why a picture is important

    2019-09-11T17:35:00Z

    Many hours are can be spent each month crafting written copy for clients, writing sentences and even whole paragraphs, only to then promptly delete them and start over.

  • Adam Bernstein is a freelance financial journalist
    News

    A crowning moment for HMRC?

    2019-08-30T13:45:00Z

    It’s bad enough that failed firms leave a trail of financially hurt creditors. But when the taxman steams in, takes preference over other creditors, it can leave a particularly nasty taste in the mouth, writes Adam Bernstein.

  • David Tydeman is CEO of Fairline Yachts
    News

    Person Behind the Face - David Tydeman

    2019-08-30T13:43:00Z

    How I got into this industry… I saw an advert in late 1987 to recruit an MD for Beneteau UK and applied. I’d bought my first race yacht, an SJ30, a few years earlier and was working in the oil industry in Scotland. I thought that joining Beneteau UK was ...

  • Adrian Bevin is head of technology, automotive, engineering and South Devon Marine Academy
    News

    Person Behind the Face - Adrian Bevin

    2019-08-19T10:19:00Z

    How I got into this industry… I’ve been actively sailing since the age of eight and progressed to Mirror dinghies at age 11. I then moved on to dinghy racing in Paignton sailing a range of dinghies including Fireballs before starting offshore sailing and racing from Brixham - I was ...

  • Kate O'Sullivan is MD of marketing and PR agency ADPR
    News

    The new age of social media marketing?

    2019-08-16T14:31:00Z

    Social media is as popular as ever, but the landscape has shifted considerably over the past ten years and it’s important to align your marine business with this new age, writes Kate O''Sullivan

  • Gwendoline Davies is a partner in the Retail Group at law firm Walker Morris
    News

    Online pricing and unfair practices

    2019-08-14T13:30:00Z

    In a recently publicised case, Signet Trading Ltd, the owner of high street jeweller H Samuel, was fined for providing misleading pricing information online, writes Gwendoline Davies. The case drew attention to what retailers can and can''t do when it comes to posting prices.

  • Peter Windatt
    News

    The case for reform

    2019-07-17T15:51:00Z

    The work and practices of Companies House, the repository for all information on the majority of the UK’s companies and similar registered entities, is currently under review, writes Peter Windatt.

  • Dave Manasseh is Shakespeare's European sales manager
    News

    Person Behind the Face - Dave Manasseh

    2019-07-15T12:27:00Z

    How I got into this industry… My first job in December 1995 was working in a warehouse packing boxes for an antenna company one mile from my family home. Technically it’s the only job I’ve ever applied for because I still work there. I have literally done every job from ...

  • Chris Jones is founder of the Knot Agency
    News

    Boat show season looms

    2019-07-12T15:09:00Z

    Boat show season is nearly upon us again. Here are my top tips to get the best from your substantial spend, writes Chris Jones.

  • Robbie Sargent is rigging sales manager at OYS
    News

    Person Behind the Face - Robbie Sargent

    2019-06-19T11:46:00Z

    How I got into this industry…I come from a sailing family and have sailed from a very young age and always wanted to do something with boats.

  • Adam Bernstein is a freelance financial journalist
    News

    Strong-arm tactics to combat online fraud?

    2019-06-19T11:03:00Z

    Europe has, for some time, been worried about the problem of card fraud. As part of the fight back, from 14 September 2019 a new process known as Strong Customer Authentication (SCA) made under the EU’s Revised Directive on Payment Services will be in place writes Adam Bernstein.

  • Kate O'Sullivan is MD of ADPR
    News

    Unicorn Content Creation

    2019-06-19T10:43:00Z

    The value of content has never been more important. People want to see articles, videos and posts that are engaging, interesting and informative. This is true for B2B and consumer marine brands alike.

  • Dave Atkinson is chairman of the Round the Island Race management team
    News

    Person Behind the Face - Dave Atkinson

    2019-05-14T11:35:00Z

    How I got into this industry…Born on the Isle of Wight, raised with sailing on my doorstep. I currently work as a director of a marketing consultancy, I’ve also worked around the globe as a coach, consultant and in sales, but the marine industry has always had an important role ...

  • Chris Jones is founder of the Knot Agency
    News

    Sales and marketing - a delicate balance

    2019-05-13T10:06:00Z

    There is often a rivalry in business between sales and marketing. Each function feels under appreciated by the other and lacking support from the wider organisation, writes Chris Jones.

  • Adam Bernstein is a freelance financial journalist
    News

    Avoiding a virus

    2019-05-09T16:27:00Z

    At the end of January 2019 tyre fitter Kwik Fit confirmed its computer network had been infected with a virus and its systems knocked offline. The company was forced to cancel bookings and customers vented their anger on social media, writes Adam Bernstein.

  • Lesley Robinson is British Marine CEO
    News

    Person Behind the Face - Lesley Robinson

    2019-04-15T10:08:00Z

    How I got into this industry…My background and experience has been in customer facing commercial organisations primarily managing levels of strategic change. Prior to British Marine I joined MDL Marinas and was MD there for around three years. Having enjoyed sailing since university, it was a great way to get ...