Opinion – Page 10

  • Kate O'Sullivan is MD at ADPR PR and marketing agency

    2020’s hotly tipped marketing trends


    As we welcome in the new decade, let’s check out this year’s key marketing trends, writes Kate O''Sullivan.

  • Sarah Wallbank is CEO of August Race Worldwide

    Person Behind the Face - Sarah Wallbank


    How I got into this industry…We relocated to Devon as a family ten years’ ago in a conscious bid to spend more time on the water. That coupled with my husband’s long-standing credentials in the chemical industry and my background in design led to us developing August Race products.

  • Adam Bernstein is a freelance financial journalist

    Tax investigations: Why HMRC might investigate a business


    According to HMRC’s Annual Report and Accounts for 2018-19, the tax authority brought in £627.9 billion in tax revenue for the government during the period covered by the report, writes Adam Bernstein. More importantly and of interest to taxpayers with a mind to play fast and loose with the tax ...

  • Chris Jones is founder of the Knot Agency

    How to gain consumer confidence


    Consumer confidence has been on a downward trajectory and is currently at a six-year low with fears over job security, worldwide trade tensions and the continuing political challenge we find ourselves in, weighing on public sentiment.

  • Helen Thornley is a technical officer at the ATT

    Crew cab vans and tax


    Crew-cab panel vans are very popular and a recent case involving Coca-Cola has thrown doubt on the tax treatment of these vehicles, writes Helen Thornley.

  • Edouard Feiss is co-founder and CEO of Navily

    Person Behind the Face - Edouard Feiss


    How I got into this industry…I fell in love with sailing over 15 years ago, thanks to my friend Benjamin. Ten years later, we had the idea of creating a cruising guide fuelled by the sailing community. We quit our jobs and created Navily.

  • Kate O'Sullivan is MD of PR company ADPR

    How to create a content-driven PR campaign


    With METSTRADE 2019 just around the corner, you may want to raise greater awareness of your brand and a content-driven PR campaign could be just the thing, writes Kate O''Sullivan. It is all about telling your brand story, focusing on producing engaging content that directly connects with your audience.

  • Chris Jones is the founder of the Knot Agency

    Why a picture is important


    Many hours are can be spent each month crafting written copy for clients, writing sentences and even whole paragraphs, only to then promptly delete them and start over.

  • Adam Bernstein is a freelance financial journalist

    A crowning moment for HMRC?


    It’s bad enough that failed firms leave a trail of financially hurt creditors. But when the taxman steams in, takes preference over other creditors, it can leave a particularly nasty taste in the mouth, writes Adam Bernstein.

  • David Tydeman is CEO of Fairline Yachts

    Person Behind the Face - David Tydeman


    How I got into this industry… I saw an advert in late 1987 to recruit an MD for Beneteau UK and applied. I’d bought my first race yacht, an SJ30, a few years earlier and was working in the oil industry in Scotland. I thought that joining Beneteau UK was ...

  • Adrian Bevin is head of technology, automotive, engineering and South Devon Marine Academy

    Person Behind the Face - Adrian Bevin


    How I got into this industry… I’ve been actively sailing since the age of eight and progressed to Mirror dinghies at age 11. I then moved on to dinghy racing in Paignton sailing a range of dinghies including Fireballs before starting offshore sailing and racing from Brixham - I was ...

  • Kate O'Sullivan is MD of marketing and PR agency ADPR

    The new age of social media marketing?


    Social media is as popular as ever, but the landscape has shifted considerably over the past ten years and it’s important to align your marine business with this new age, writes Kate O''Sullivan

  • Gwendoline Davies is a partner in the Retail Group at law firm Walker Morris

    Online pricing and unfair practices


    In a recently publicised case, Signet Trading Ltd, the owner of high street jeweller H Samuel, was fined for providing misleading pricing information online, writes Gwendoline Davies. The case drew attention to what retailers can and can''t do when it comes to posting prices.

  • Peter Windatt

    The case for reform


    The work and practices of Companies House, the repository for all information on the majority of the UK’s companies and similar registered entities, is currently under review, writes Peter Windatt.

  • Dave Manasseh is Shakespeare's European sales manager

    Person Behind the Face - Dave Manasseh


    How I got into this industry… My first job in December 1995 was working in a warehouse packing boxes for an antenna company one mile from my family home. Technically it’s the only job I’ve ever applied for because I still work there. I have literally done every job from ...

  • Chris Jones is founder of the Knot Agency

    Boat show season looms


    Boat show season is nearly upon us again. Here are my top tips to get the best from your substantial spend, writes Chris Jones.

  • Robbie Sargent is rigging sales manager at OYS

    Person Behind the Face - Robbie Sargent


    How I got into this industry…I come from a sailing family and have sailed from a very young age and always wanted to do something with boats.

  • Adam Bernstein is a freelance financial journalist

    Strong-arm tactics to combat online fraud?


    Europe has, for some time, been worried about the problem of card fraud. As part of the fight back, from 14 September 2019 a new process known as Strong Customer Authentication (SCA) made under the EU’s Revised Directive on Payment Services will be in place writes Adam Bernstein.

  • Kate O'Sullivan is MD of ADPR

    Unicorn Content Creation


    The value of content has never been more important. People want to see articles, videos and posts that are engaging, interesting and informative. This is true for B2B and consumer marine brands alike.

  • Dave Atkinson is chairman of the Round the Island Race management team

    Person Behind the Face - Dave Atkinson


    How I got into this industry…Born on the Isle of Wight, raised with sailing on my doorstep. I currently work as a director of a marketing consultancy, I’ve also worked around the globe as a coach, consultant and in sales, but the marine industry has always had an important role ...