Opinion – Page 10
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NewsPerson Behind the Face - Edouard Feiss
How I got into this industry…I fell in love with sailing over 15 years ago, thanks to my friend Benjamin. Ten years later, we had the idea of creating a cruising guide fuelled by the sailing community. We quit our jobs and created Navily.
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How to create a content-driven PR campaign
With METSTRADE 2019 just around the corner, you may want to raise greater awareness of your brand and a content-driven PR campaign could be just the thing, writes Kate O''Sullivan. It is all about telling your brand story, focusing on producing engaging content that directly connects with your audience.
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Why a picture is important
Many hours are can be spent each month crafting written copy for clients, writing sentences and even whole paragraphs, only to then promptly delete them and start over.
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A crowning moment for HMRC?
It’s bad enough that failed firms leave a trail of financially hurt creditors. But when the taxman steams in, takes preference over other creditors, it can leave a particularly nasty taste in the mouth, writes Adam Bernstein.
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Person Behind the Face - David Tydeman
How I got into this industry… I saw an advert in late 1987 to recruit an MD for Beneteau UK and applied. I’d bought my first race yacht, an SJ30, a few years earlier and was working in the oil industry in Scotland. I thought that joining Beneteau UK was ...
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Person Behind the Face - Adrian Bevin
How I got into this industry… I’ve been actively sailing since the age of eight and progressed to Mirror dinghies at age 11. I then moved on to dinghy racing in Paignton sailing a range of dinghies including Fireballs before starting offshore sailing and racing from Brixham - I was ...
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The new age of social media marketing?
Social media is as popular as ever, but the landscape has shifted considerably over the past ten years and it’s important to align your marine business with this new age, writes Kate O''Sullivan
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Online pricing and unfair practices
In a recently publicised case, Signet Trading Ltd, the owner of high street jeweller H Samuel, was fined for providing misleading pricing information online, writes Gwendoline Davies. The case drew attention to what retailers can and can''t do when it comes to posting prices.
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The case for reform
The work and practices of Companies House, the repository for all information on the majority of the UK’s companies and similar registered entities, is currently under review, writes Peter Windatt.
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Person Behind the Face - Dave Manasseh
How I got into this industry… My first job in December 1995 was working in a warehouse packing boxes for an antenna company one mile from my family home. Technically it’s the only job I’ve ever applied for because I still work there. I have literally done every job from ...
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Boat show season looms
Boat show season is nearly upon us again. Here are my top tips to get the best from your substantial spend, writes Chris Jones.
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Person Behind the Face - Robbie Sargent
How I got into this industry…I come from a sailing family and have sailed from a very young age and always wanted to do something with boats.
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Strong-arm tactics to combat online fraud?
Europe has, for some time, been worried about the problem of card fraud. As part of the fight back, from 14 September 2019 a new process known as Strong Customer Authentication (SCA) made under the EU’s Revised Directive on Payment Services will be in place writes Adam Bernstein.
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Unicorn Content Creation
The value of content has never been more important. People want to see articles, videos and posts that are engaging, interesting and informative. This is true for B2B and consumer marine brands alike.
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Person Behind the Face - Dave Atkinson
How I got into this industry…Born on the Isle of Wight, raised with sailing on my doorstep. I currently work as a director of a marketing consultancy, I’ve also worked around the globe as a coach, consultant and in sales, but the marine industry has always had an important role ...
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Sales and marketing - a delicate balance
There is often a rivalry in business between sales and marketing. Each function feels under appreciated by the other and lacking support from the wider organisation, writes Chris Jones.
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Avoiding a virus
At the end of January 2019 tyre fitter Kwik Fit confirmed its computer network had been infected with a virus and its systems knocked offline. The company was forced to cancel bookings and customers vented their anger on social media, writes Adam Bernstein.
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Person Behind the Face - Lesley Robinson
How I got into this industry…My background and experience has been in customer facing commercial organisations primarily managing levels of strategic change. Prior to British Marine I joined MDL Marinas and was MD there for around three years. Having enjoyed sailing since university, it was a great way to get ...
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Employees with criminal convictions
A recent study conducted for the Scottish Centre for Crime and Justice found that 11 million in the UK have a criminal record and that 75% of employers admit to rejecting a job applicant once a criminal conviction is disclosed, writes Mark Stevens.
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Top social media tips
Recently, we delivered a social media course for marina managers hosted by British Marine, writes Kate O''Sullivan. Below are some of our top tips:
