Opinion – Page 19
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NewsIan Atkins
Every month, Alice Driscoll, MD of ADPR, interviews a member of the industry. This month it''s Ian Atkins, president of Dominion Marine Media.
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NewsVive La Difference
When you''re up against a bigger, stronger competitor in your sector, it can be tricky deciding on a marketing strategy.
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NewsCrowdfunding – a route to success?
History is littered with buzzwords and jargon and the latest is “crowdfunding”, writes Adam Bernstein. It refers to the process of seeking and raising finance from a large number of individuals.
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NewsBen Metcalfe
Every month, Alice Driscoll, MD of ADPR, interviews a member of the industry. This month it''s Ben Metcalfe, managing director of Landau UK.
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NewsPhotography
We often harp on about how to get your stories into the press. But it’s not just the words that count, it’s the images too.
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NewsThe summer budget and small businesses
George Osborne’s summer budget was marketed as being a budget for working people, says Jason Piper. But was that comment aimed at all working people, or just employees in a certain wage bracket?
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NewsSuzanne Blaustone
Every month, Alice Driscoll, MD of ADPR, interviews a member of the industry. This month it''s Suzanne Blaustone, executive director of Barton Marine Equipment Ltd, director, Swobbit Europe Ltd, and a partner at BlueRock Global Associates.
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NewsWhich logo?
There inevitably comes a time when you begin to feel that some element of your marketing communications needs refreshing.
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NewsRetailers and product safety - your responsibilities
Product safety law is fraught with dangers for those in the supply chain and is especially acute for those involved in retail, says Teresa Hitchcock. Failure to comply with legislation can lead to prosecution.
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NewsThe real cost of quality
I am wondering how an industry such as ours can continue to suggest it takes quality seriously when it is really only paying lip service to all that the word means.
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NewsNothing to say?
Maintaining a profile in the industry media is not always easy, particularly for those smaller companies that have a single product or long term project.
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NewsThe only way is up
The song buzzing in my head ‘The only way is up’ has also become something of a mantra for the leisure marine industry.
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NewsR&D tax relief – with easy to claim incentives…
R&D incentives in the UK are a valuable benefit for companies engaged in qualifying R&D activity, says David O’Keeffe. But too many companies are missing out…
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NewsAlex Beere
Every month, Alice Driscoll, MD of ADPR, interviews a member of the industry. This month it''s Alex Beere, head of consultancy at MDL Marina Consultancy (a division of MDL Marinas Group Limited)
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NewsWorking collectively
How can an industry get back to the goal of working together for the common good to the betterment of all of the business involved?
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NewsTom Cunliffe
Every month, Alice Driscoll, MD of ADPR, interviews a member of the industry. This month it''s Tom Cunliffe; sailor, author and broadcaster.
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NewsBusiness rates and the need for reform
BUSINESS RATES: It’s not hard to find arguments for the need to reform business rates, a tax which - to most businesses - is life threatening, says Adam Bernstein.
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NewsSurveys...
I was reading a report only the other day showing how an online ‘customer survey’ had given an organisation a high customer rating and, effectively, all was therefore wonderful.
