Opinion – Page 4
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NewsProtecting your brand from cancel culture
Cancel culture is defined as: ‘the practice of withdrawing support for a person or company based on their views or actions’.
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Going back in time for holiday
Over the last few years, the landscape regarding workers’ annual leave has been in a state of constant flux, writes Suzanne Wrench.
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Bringing luxury yachting to the heart of London
British Marine is delighted to unveil a new showcase event on behalf of the industry, London Luxury Afloat, taking place at St Katharine Docks, London, 21-24 April.
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Person Behind the Face - Mike Ward
How I got into this industry…my working background was in maritime civil engineering for Portsmouth City Council. I was engaged on several major projects at the Continental Ferry Port and in the commercial docks. Desiring a move to the private sector I took a job with a major UK marina ...
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360° marketing plan
A good marketing strategy aims to reach customers at all points of the purchasing cycle to maximise chances of finding new potential customers and engaging with them in a variety of ways – a 360°approach.
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Person Behind the Face - Chips Howarth
How I got into this industry… I had a proper job once! I was working in environmental consultancy for Shell Oil and got in with a bad crowd from Jack Holt and was tempted into the marine industry. I started with Holt in 1995 as a sales rep (followed by ...
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A guide to mistaken payments
It’s so easy to make payments. We can use contactless, PayPal, Apple Pay, BACS, CHAPs and others. But there is always a nagging concern – what if I make a mistake? Will I recover my money, writes Nathan Talbott.
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Conference is perfectly timed
The pandemic, supply chain shortages and Brexit have all dramatically impacted planning horizons. For two years the focus has necessarily been on addressing the changing circumstances of each day, with little time to take a longer view.
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Person Behind the Face - Seán McCrystal
How I got into this industry…I’d been working in communications around the London Olympics when an opportunity arose to head up the marketing and PR for a marine technology company in Malta. The timing was perfect, and I’ve been hooked on marketing in maritime ever since.
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DTI consultations help businesses
Growth in trade is a government priority, to boost the economy out of Brexit and COVID-19.
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Key business trends in 2022
Here we look at some of the key business trends that will drive growth for small and medium sized businesses this year, writes Kate O’Sullivan.
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It pays to be flexible
Flexible working is in vogue. While it’s not a new concept, the pandemic brought it into the foreground. Late summer (2021) a private member’s bill was put forward by Tulip Siddiq MP. Unlikely to gain traction, the government has since published a consultation paper seeking views on same subject from ...
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Person Behind the Face - Lee Hassall
How I got into this industry…I grew up in Hope Cove, a tiny fishing village in South Devon so always had an affinity with the sea. I’ve tried recreational potting for crab and lobster and as a student had casual jobs in the fishing industry. After university I lived in ...
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Accolades for BM members
I write after landing back from a busy three days at METSTRADE 2021. It felt great for the British Marine team to be in the heart of a vibrant British Pavilion once again.
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Marketing for quieter months
The winter months have arrived and although it would be easy to sit back and wait for the 2022 season to kick off, there is no time like the present to show off your brand, connect with existing and win new customers. Here are a few ideas to market your ...
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Broken reputations
Trust and reputation are everything and employers are entitled to protect their organisation. But the question needs to be asked, where do employees stand in the debate? What is expected of them and how should they act both in an out of work?
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Six tips for dealing with negative comments on social media
A negative social media comment or review is never something a brand looks forward to.
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Person Behind The Face - Charles Hansard
How I got into this industry…I have worked in the maritime industry and other industries as a supplier since 2003. However, as an Army officer I had a deployment in HMS Bristol in 1989 and that gave me the first taste of life on the ocean waves.
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Tax change on the way
Earlier in 2021, the government announced a consultation on proposals which would see a significant change to the way that sole traders and partnerships are taxed, writes Adam Bernstein.
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Tips for dealing with negative comments on social media
A negative social media comment or review is never something a brand looks forward to. However, reviews of any kind are opportunities to show your company values, writes Kate O’Sullivan, MD of ADPR.
