Opinion – Page 11
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NewsDifferentiation in an uncertain world
As I write, the situation with Brexit remains hugely unclear and the exact impact on business remains unknown. At present the only certainty, is uncertainty, however, from a marketing perspective the basic activities to push your business on remain unchanged, writes Chris Jones.
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The Good Work Plan – what do employers need to know?
2019 is likely to be an eventful year for employment law due to the government’s recently announced Good Work Plan. Heralded as ‘the biggest package of workplace reforms for over 20 years’, it is the culmination of the Taylor Review transferred into working practices, writes David Smedley.
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Person Behind the Face – Kevin Rough
How I got into this industry…Long story, but after getting punched in the face by my boss, on a General Building Youth Training Scheme (YTS) back in 1988, I walked out. I joined Chemring as a trainee accounts clerk. 30 years later after transferring to McMurdo and subsequently Daniamant I’m ...
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Finding your social purpose
You are probably familiar with the term ‘social purpose’. More than the latest buzz word, we are now living in ‘the purposeful age’, writes Kate O''Sullivan.
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Guaranteeing future business
Consumers have many legal rights they can fall back on should they ever feel that they have been wronged writes Adam Bernstein. The most significant piece of legislation for traders to be aware is the Consumer Rights Act 2015 (CRA) as it lists many of the statutory rights attaching to ...
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Person Behind the Face - Jonny Boys
How I got into this industry… I grew up sailing in Chichester Harbour and whilst still at school started working with boats, deciding that the marine world was where I wanted to be. I started JBT Marine in 1999 and in 2004, I took over Thornham Marina in Emsworth. I ...
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Would you R&D credit it?
Don’t let the tax tail wag the investment dog. In other words, don’t follow a course of action because the tax system seems to make it worthwhile, writes Yen-Pei Chen. That said, a business may be involved with research and development (R&D) and it may be eligible to claim R&D ...
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Person Behind the Face - Emma Tapper and Scott Rudd
How we got into this industry…We met at the Sailing Society whilst at University. SLEEK was born because we wanted to keep our sailing dinghy clean using something that really worked but without using toxic chemicals. We roped in the help of Emma''s father who has a background in manufacturing ...
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Do you set goals and objectives?
In a Harvard Business School study on goal setting and success, 84% did not have goals, 13% had goals in their mind, whilst only 3% had written goals.
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Marketing trends to watch out for
As we ease ourselves into 2019, let’s look at some of this year’s key marketing trends, writes Kate O''Sullivan.
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Dressing for the occasion
There are many reasons why employers want to give staff a uniform, writes Helen Thornley.
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Hit the reset button
As a fresh new year approaches, we get ready to hit the reset button. January 1 brings new budgets and activation of plans, alongside renewed inspiration and energy levels, writes Chris Jones.
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Person Behind the Face - David Melville
How I got into this industry…Pure luck. A row with my girlfriend at the time, fed up with me moaning about my lot, threw the London Evening Standard at me and said: ‘do something about it’. So I did, and got a job with Henry Browne & Son Ltd, makers ...
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Digital tax will be taxing
By the end of March 2019, businesses will need to have prepared for what many consider to be the biggest change for years in how they deal with HMRC. The change has nothing to do with Brexit, instead it comes from what HMRC calls Making Tax Digital – MTD.
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Person Behind the Face - Alexis Eyre
How I got into this industry… I quit working in the London media world and headed to Australia for eight months. While temping in Sydney, I did my Day Skipper and moved to the Whitsundays, as a hostess on backpacker boats. That inspired me to return to the UK and ...
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Person Behind the Face - Dan Levy
How I got into this industry…My father was a keen sailor so I grew up boating. After university I worked in textile manufacturing but left that and started sailing again.
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How to network like a pro
Networking can be hugely beneficial – it can help expand your client base, find a new job or build a professional network. Whether you see yourself as a networking natural or the thought makes your blood run cold, below are some simple tips to make networking easier, writes Kate O''Sullivan.
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Consumer law and returns policies
Consumer law changed three years ago with the introduction of the Consumer Rights Act 2015 (CRA) writes Adam Bernstein.
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Customer relationship management: a waste of time?
Customer relationship management is an often overlooked, but fundamental business activity, writes Chris Jones. It takes time to create detailed customer records and populate a sales pipeline, but this vital task provides the backbone for sales and marketing efforts.
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Being positive about the unthinkable
The unthinkable never happens - right? Well sadly, that isn’t always the case, writes Adam Bernstein. While we don’t suffer from earthquakes and tsunamis, we are not immune from other threats.
