Opinion – Page 3
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NewsPerson Behind the Face - Matt Newland
How I got into this industry…My father Nick started Swallow when I was still at school. I always had a keen interest, working for the business in the holidays and for a year out between university and a “proper job”. I managed three years in said job, before quitting to ...
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Supporting members on the international stage
For many businesses reaching new audiences and expanding is key and one way to do that is overseas. However, where to start can seem daunting. One great way is by attending one the many fantastic international boat shows or trade events. These offer a great opportunity to showcase ...
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The value of paid media partnerships in PR campaigns
Media partnership can be the golden ticket in landing your dream piece of content in a target channel, writes Kate O’Sullivan.
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The Practicalities of Employing and Dismissing Apprentices
Firms employ apprentices for any number of reasons, chief of which are the cost savings available given that a lower minimum wage applies specifically for apprentices aged under 19, or aged 19 and over who are in the first year of their apprenticeship, writes Charlotte Morris.
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Person Behind the Face - Ian Stevenson
How I got into this industry… I was working for Kraft foods, it was a choice of selling Dairylea to Asda or selling boats to nice friendly folk. My first job was at Buckden Marina in Cambridgeshire, then it was onto Ronstan, Bainbridge, Lewmar and in 2010 I started with ...
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Time to reflect, review and renew
As we close the membership year, it is the perfect time to reflect on all the support and opportunities we’ve delivered for our members.
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Why luxury demands better
Strong brand positioning is often key to building a sustainable business, but it becomes even more critical when you are trying to attract the rich and famous.
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Bullying at work
Workplace bulling is a serious issue and allegations of bullying can have consequences for employers and employees alike, writes Mark Stevens.
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Protecting your brand from cancel culture
Cancel culture is defined as: ‘the practice of withdrawing support for a person or company based on their views or actions’.
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Going back in time for holiday
Over the last few years, the landscape regarding workers’ annual leave has been in a state of constant flux, writes Suzanne Wrench.
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Bringing luxury yachting to the heart of London
British Marine is delighted to unveil a new showcase event on behalf of the industry, London Luxury Afloat, taking place at St Katharine Docks, London, 21-24 April.
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Person Behind the Face - Mike Ward
How I got into this industry…my working background was in maritime civil engineering for Portsmouth City Council. I was engaged on several major projects at the Continental Ferry Port and in the commercial docks. Desiring a move to the private sector I took a job with a major UK marina ...
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360° marketing plan
A good marketing strategy aims to reach customers at all points of the purchasing cycle to maximise chances of finding new potential customers and engaging with them in a variety of ways – a 360°approach.
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Person Behind the Face - Chips Howarth
How I got into this industry… I had a proper job once! I was working in environmental consultancy for Shell Oil and got in with a bad crowd from Jack Holt and was tempted into the marine industry. I started with Holt in 1995 as a sales rep (followed by ...
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A guide to mistaken payments
It’s so easy to make payments. We can use contactless, PayPal, Apple Pay, BACS, CHAPs and others. But there is always a nagging concern – what if I make a mistake? Will I recover my money, writes Nathan Talbott.
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Conference is perfectly timed
The pandemic, supply chain shortages and Brexit have all dramatically impacted planning horizons. For two years the focus has necessarily been on addressing the changing circumstances of each day, with little time to take a longer view.
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Person Behind the Face - Seán McCrystal
How I got into this industry…I’d been working in communications around the London Olympics when an opportunity arose to head up the marketing and PR for a marine technology company in Malta. The timing was perfect, and I’ve been hooked on marketing in maritime ever since.
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DTI consultations help businesses
Growth in trade is a government priority, to boost the economy out of Brexit and COVID-19.
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Key business trends in 2022
Here we look at some of the key business trends that will drive growth for small and medium sized businesses this year, writes Kate O’Sullivan.
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It pays to be flexible
Flexible working is in vogue. While it’s not a new concept, the pandemic brought it into the foreground. Late summer (2021) a private member’s bill was put forward by Tulip Siddiq MP. Unlikely to gain traction, the government has since published a consultation paper seeking views on same subject from ...
