Opinion – Page 6
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NewsHow to get your content seen
Content marketing is key to driving traffic and generating leads but getting it seen by your audience can be a challenge. Here are some tips on how to increase the reach of your content.
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Person Behind The Face - Graham O'Connor
How I got into this industry…I started in the industry around 15 years ago managing stock for a European rope importer. I had great opportunities to learn a lot about how rope is used in various applications and in different industries. I gained first-hand knowledge about splicing ropes, before being ...
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Spring Expo returns in 2021
The British Marine Digital Spring Expo will take place between 16-18 March 2021.
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Person Behind The Face - Marie-Claude Heys
How I got into this industry…at the end of my professional sailing carrier, Paul Heys offered me the ideal job, half office based, half outside looking after the boats. And the rest is history…
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Email marketing top tips
Marketing emails are a cost-effective way to interact with your marketplace when face to face isn’t an option, writes Chris Jones. Here are our top tips:
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Green is the money
While some decry the concept of climate change, the reality – no matter what is happening – is that there is but one Earth and we have a duty to protect it as best as we can, writes Adam Bernstein. There is, very simply, no Plan B.
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SIBS to return in 2021
At the end of last year, I was delighted that British Marine was able to announce the return of the Southampton International Boat Show, taking place from 10-19 September 2021.
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New alien trade regime
With the end of the European single market, a new and somewhat alien trade regime is now in place with the potential to damage all who come across it, writes Adam Bernstein.
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Person Behind The Face - Robert Parton
How I got into this industry…By chance, and out of economic necessity. The canal has always run past what was our dairy farm in Church Minshull, one day back around the early 2000’s a canal engineer working on the canal pointed at the field by the canal and said that ...
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2021 social media predictions
I think it’s safe to say we’re all glad to see the back of 2020 and eager for better things to come this year. With the rapid pivot to online, social media’s importance has been crystallised. So, what does this year have in store for us from a social media ...
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A smartphone is good enough
Research shows graphics increase people’s willingness to read content by more than 80%, writes Kate Moss.
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Major new report
British Marine is inviting members, the wider leisure marine industry and end-consumers to take part in a survey for a major new report alongside the Canal & River Trust examining the economic, social and health benefits of boating and watersports in the UK, and the contribution they make to wellbeing.
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Person Behind the Face - Ben Allen
How I got into this industry… From an early age, boating has been a big part of my life. I qualified as a powerboat instructor and was actively involved in search and rescue becoming a water rescue instructor and, for the last 12 years, water incident manager for DEFRA’s National ...
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Brexit marks the spot - a lesson in UKCA and CE marking?
New product marking rules are about to change the landscape for those in the supply chain from manufacturer to retailer. While there are some similarities between old and new, there are many differences and product-related businesses would do well to understand the changes, writes Claire Burrows and Francesca Poole.
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Brexit issues are complex
The end of the Brexit transition period is nearing and it’s likely that all UK companies will be affected in some way. Preparation is key – the issues are particularly complex.
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Crew-cab vans – a nasty judgment for all
Some firms use a crew-cab van to help them provide a dual-purpose vehicle that operates as a van by day and a car out of hours. However, a recent tax ruling has effectively nixed this as an idea and will have repercussions for those that have used this form of ...
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Person Behind the Face - Lou Johnson
How I got into this industry…Through a passion for sailing when my father taught me to sail as soon as I could walk. I went to university in Southampton and from there straight into the marine industry, where I have continued my professional development.
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What is Marketing Automation?
As Covid-19 is going to be around for the foreseeable, we need to think of innovative ways to engage our target markets. Automating your marketing could be one of the smartest things you do for your business.
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Person Behind the Face - Sir Richard Matthews
How I got into this industry: It all started more or less by accident in an attempt to build a one-off racing yacht tax efficiently. We won races and at the end the season we were approached by potential buyers asking ‘where can I get one of these’ – the ...
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2020 challenges continue
The challenges of 2020 continue with confirmation that METSTRADE is cancelled, writes Chris Jones.
