To sponsor or not to sponsor?

Chris Jones is founder of the Knot Agency

It’s highly likely that a request or two for sponsorship has dropped into your inbox recently. There are loads of individuals, teams, events and restoration projects searching for funds to make good on what they have set out to achieve.

As much as we would like to support every request, it’s just not feasible. Sponsorships can be an important part of your marketing mix, so it’s all about picking the right opportunities.

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