Word power

Robin Petherbridge of Creative Partners reveals some of the tricks of the trade gleaned from over 25 years creating campaigns for the marine industry

I was already considering discussing copywriting this month when I saw a passage in a brochure from one of Britain''s top yacht builders declaring that its latest model would "never fail to disappoint".

This is premium content

Already a member? SIGN IN now


Sign up for FREE to continue reading!

Want to read more before deciding on a subscription? It only takes a minute to sign up for a free account and you’ll get to enjoy:

  • Weekly newsletters providing valuable news and information on the leisure marine sector
  • Full access to our news archive
  • Live and archived webinars, podcasts and videos
  • Articles on innovations and current trends in the leisure marine industry
  • Our extensive archive of data, research and intelligence

Get more free content sign up today

Ready to subscribe? Choose from one of our subscription packages for unlimited access!